Elegant yet robust, delicate yet dynamic, vintage-based yet modern, the logo we created for the brand features a custom-made typography that reflects all of its aforementioned elements and objectives, leading to the development of a versatile visual identity that successfully serves all of its needs. The lettermark version forms a monogram where the letters ‘r’ and ‘o’ are combined, emphasising the concept behind the name (a combination of the founder’s last name with the word ‘oddity’), while it forms the basis for the creation of patterns, a field in which the brand specialises.
