The identity that we developed for them was based on a custom, alternating type-system built primarily with corners and curves, in an attempt to encapsulate the characteristic diversity of their programme as well as their fresh, experimental approach. The robust wordmark that resulted from this dynamic, flexible and expressive system is able to work across many different formats, succeeding not only in communicating the initiative’s philosophy but also to form a base that offers solutions for a great variety of applications — covering not only their current needs, but engaging to grow along with it and respond accordingly to future ones.
