002 FUTURES PAST
FUTURES PAST, 2018
Brand development, art direction, identity system, website design
FUTURES PAST is a hybrid, conceptual brand, drifting between art, design and fashion. It’s a collective project that produces high-quality lifestyle products such as clothing and homeware, limited art print editions and unique artworks — addressing notions of identity renegotiation, transcultural bonds and the recuperation of a distant yet ever-present past, whilst exploring the give-and-take between the handcrafted and the digital within our post-industrial times.
Its visual identity is based on an eclectic amalgamation of runic writing and elements of street culture like graffiti, mixed with DIY aesthetics and post-apocalyptic iconography.
