The design is primarily based on the use of big, expressive, moving type (in the form of scrolling marquees), both for the page titles and the basic navigation, as a direct reference to the moving image and the element of time that characterises it.
Along the same lines, negative space is kept to a minimum in all of the layouts, largely omitting empty areas (margins/padding) around elements so as to create a more visually dense result, and an increased sense of sequence as the visitor scrolls.
