Based on the this idea, the exhibition’s identity utilises a typography system that effectively breaks the rules of proper kerning (the space between letters), aptly adding a sense of tension and unease along with an increased expressiveness. While minimising the presence of further elements, a high contrast colour palette, consisting of white, black, and bright red (Georgiou’s most characteristic colour, prevalent throughout his work), accentuates the above diviation’s subtlety.