Aris Georgiou - Presentation-01.jpg

017 Homo Ludens

 

Homo Ludens, 2025
National Bank of Greece Cultural Foundation
Exhibition identity / Environmental graphics


‘Homo Ludens: Retrospect 1974–2024’ is a retrospective exhibition by architect and artist Aris Georgiou, organised by the National Bank of Greece Cultural Foundation, aiming to present his wide-ranging work, starting from the 1970s and reaching the present day. The title (Latin, for ‘playing man’) refers to Georgiou’s experimental disposition, as well as his recurrent way of exploration through playful transgression.

Based on this idea, the exhibition’s visual identity utilises a typography system that intentionally breaks the rules of proper kerning (the space between letters), adding a sense of tension and unease along with an increased expressiveness. While minimising the presence of further elements, a high contrast colour palette — consisting of white, black, and bright red (Georgiou’s most characteristic colour, prevalent throughout his work) — was chosen in order to both accentuate and complement the above deviation.